Since 1999, Flammer Relations has worked with homebuilders, residential developers and real estate companies to satisfy demand for a multitude of viable housing options. Our real estate public relations experience is as varied as the landscape for this market segment. The agency has represented a wide variety of project types including golf, senior, luxury, intown, resort and masterplan developments.

Golf / Country Club Living
Golf and country club communities define “lifestyle” because the purchasing decision is about membership, community, and creating an environment in which you want to raise a family. It’s about swim, tennis and good schools.

Senior Living / Active Adult
There are three generations over the age of 50, each with a different set of needs. Developers have tapped into this market by providing a variety of communities that range from age targeted, to age restricted active adult, to senior high rise. Home features, clubhouse design, programs and activities change when targeting this group.

Builders and Developers
Having worked with many different types of homebuilders throughout the Southeast, Flammer Relations is well versed in the issues facing builders and developers. From publicly held, volume builders to small custom builders (and, everything in between), Flammer Relations knows how to market and promote the company’s brand, as well as individual communities.

Condos/ Adaptive Reuse
Smart growth, urban revitalization and a movement back to the city are trends taking place throughout metropolitan areas. We have extensive experience marketing and promoting the intown market, from luxury high rise to loft conversions, condos and townhome projects. We understand the lifestyle needs facing singles, couples, and professionals who choose to live, work, and play intown.

Resort Properties
Second home buyers and retirees are flocking to lake and mountain homes in Tennessee, North Carolina and Alabama, and to coastal communities in South Carolina, Georgia and Florida. Flammer Relations’ public relations experience representing buyers in these markets and throughout the Southeast can target the luxury buyer.

Green Building
From LEED certified buildings to EarthCraft Home™ and Energy Star™, Flammer Relations has tremendous knowledge of what it means to build green homes and communities. Energy efficient homes and green homes and neighborhoods will continue to be important to homebuyers.

Promoting products and brand to trade media is a core Flammer Relations public relations focus. Our expertise includes trade show support, press conferences, press kits, case studies, client testimonials, product releases, by-lined articles, newsletter copy and more. Flammer Relations' experience with B2B clients covers a wide array of industries:

Our non-profit roots run deep. Carol Flammer’s non-profit experience spans a decade with Atlanta’s top attractions – the High Museum, Zoo Atlanta and the Atlanta Botanical Garden. Flammer Relations has provided public relations expertise to Christian youth organizations, advocacy groups and trade associations. Because so many of Flammer Relations’ clients give back to the community, the firm has the opportunity to work with nonprofits ranging from HomeAid Atlanta to the Georgia Transplant Foundation to Chastain Park.

Flammer Relations is proud to partner with the following non-profits :

Greater Atlanta Home Builders Association
The Greater Atlanta Home Builders Association (HBA) is a 4,000-member, not-for-profit trade association affiliated with the Home Builders Association of Georgia and the National Association of Home Builders. The HBA is the second largest local homebuilders association in the nation and is dedicated to promoting, protecting and preserving home ownership by maintaining the housing industry as a viable economic force in the Atlanta area. For information about the Greater Atlanta Home Builders Association, visit www.atlantahomebuilders.com.

HomeAid Atlanta’s Project Playhouse
HomeAid’s annual Project Playhouse features exquisitely detailed, fully furnished, child-size showcase homes designed and created by select Atlanta premium homebuilders. Playhouses are displayed at The Pavilion at Mall of Georgia each fall. Visitors enter a raffle to win one Playhouse, and the other playhouses are auctioned. Funds raised through ticket sales, raffle and auction, support HomeAid Atlanta’s mission to build and renovate transitional housing for metro Atlanta homeless children, women and men. For more information, visit www.homeaidatlanta.org.

Pick Of The Litter
Pick of The Litter is a private non-profit animal welfare organization dedicated to assisting Atlanta area shelters. The organization’s goal is to find loving homes for every adoptable animal by cultivating respect and awareness for the rights and needs of companion animals. For more information, visit www.OurPickOfTheLitter.com.